The USDA Farmers Market Promotion Program (FMPP) for Fiscal Year 2026 is now accepting applications, offering funding of up to $500,000 to support direct-to-consumer marketing efforts. This grant is designed to strengthen local food systems by helping farmers connect directly with consumers through farmers markets, CSAs, roadside stands, and other local sales channels.
If you’re an organization working to expand market access for local producers, this funding opportunity could significantly boost your impact.
USDA Local Food Promotion Program FY 2026: Complete Grant Application Guide
What is the Farmers Market Promotion Program (FMPP)?
The U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), requests applications for the 2026 fiscal year (FY) Farmers Market Promotion Program (FMPP). FMPP”s purpose is to support the development, coordination, and expansion of direct producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products.
The Farmers Market Promotion Program (FMPP) is a grant initiative administered by the U.S. Department of Agriculture (USDA) to support projects that increase domestic consumption of locally and regionally produced agricultural products.
The program focuses on direct producer-to-consumer marketing, helping farmers increase revenue while improving community access to fresh, local food.
Funding Overview for FY 2026
For Fiscal Year 2026, FMPP offers:
- Maximum funding: Up to $500,000 per project
- Award Minimum: $50,000
- Project duration: Typically 24–36 months
- Cost share requirement: May apply depending on project type
- Funding categories: Agriculture
- Closing: June 5, 2026
Project Types
1. Capacity Building Projects
These projects help develop and expand direct marketing channels.
Examples include:
- Establishing new farmers markets
- Expanding CSAs (Community Supported Agriculture)
- Improving market infrastructure
- Vendor training and development
2. Community Development, Training, and Technical Assistance Projects
These focus on broader system improvements and outreach.
Examples include:
- Marketing and promotion campaigns
- Nutrition education programs
- SNAP/EBT expansion at farmers markets
- Training programs for producers and market managers
Who is Eligible?
Eligible applicants for the FY 2026 FMPP grant include:
- Agricultural businesses and producer groups
- Nonprofit organizations
- Farmers market associations
- Local governments
- Tribal governments
Applicants must demonstrate a clear role in supporting direct-to-consumer agricultural marketing.
Allowable Uses of Funds
FMPP funding can be used for a wide range of activities, including:
- Marketing and advertising campaigns
- Market feasibility studies
- Infrastructure improvements (e.g., stalls, signage)
- Training and technical assistance
- Technology upgrades (e.g., online sales platforms)
Key Application Requirements
Before applying, ensure you complete the following:
- Register for a Unique Entity Identifier (UEI)
- Maintain an active SAM.gov registration
- Prepare a detailed project narrative
- Develop a clear and justified budget
- Gather required supporting documents
Starting these steps early is critical, as registrations can take time.
How to Apply – Step-by-Step
Step 1: Review the Request for Applications (RFA)
Carefully read the FY 2026 RFA to understand eligibility, evaluation criteria, and submission requirements.
Step 2: Register on Grants.gov
All applications must be submitted through Grants.gov, so ensure your account is active and linked to your organization.
Step 3: Develop Your Project Proposal
Your proposal should include:
- Goals and objectives
- Target audience
- Expected outcomes
- Implementation plan
- Evaluation metrics
Step 4: Build Your Budget
Create a detailed budget that aligns with your project goals and complies with USDA guidelines.
Step 5: Submit Before the Deadline
Late or incomplete applications will not be considered, so double-check everything before submission.
Evaluation Criteria
Applications are evaluated based on:
- Impact on local food access and farmer income
- Project feasibility and sustainability
- Strength of partnerships
- Organizational capacity
- Budget clarity and justification
A strong application clearly demonstrates measurable outcomes and community benefits.
Grantor contact information
Description
Farmers Market Promotion Program FMLFPPGrants@usda.gov
FMLFPPGrants@usda.gov
